Why Flossi
(from a total nerd about habits)
01In the chair
But their teeth? Kinda forgotten.
Day after day, I see patients who take amazing care of themselves. Skincare routine, hair done, regular workouts, supplements, the whole thing. And the #1 thing that gets overlooked is flossing.
02The science
If you can't see it, you forget it.
It's not that people don't care. It's that a new habit is REALLY hard to start without a visual cue. (I studied neuroscience at Michigan State before dental school at OHSU in Portland, so yes, I'm a total nerd about this.) And floss? It's always hiding in a drawer. So I made floss that's cute, exciting to use, and designed to sit out on your countertop.
03The ritual
Feeling THAT clean feels SO good.
I want taking care of your teeth to feel like skincare and makeup: a little ritual you actually look forward to and a smile you're proud of. (And bonus: it's great for your health, of course.)
